Marketing magic : success stories from South Africas's top marketers
Title:
Marketing magic : success stories from South Africas's top marketers
Author:
Dorrian, A. P. (A. Paul)
ISBN:
9781868722419
Personal Author:
Publication Information:
Halfway House : Zebra, 1998.
Physical Description:
xix, 223 pages
Contents:
Practical segmentation World-class advertising Innovative sales and marketing World-class service Marketing research New product development Buyer behaviour.
Subject Term: