Cover image for Strategic brand management : building, measuring and managing brand equity
Title:
Strategic brand management : building, measuring and managing brand equity
Author:
Keller, Kevin Lane, 1956-
ISBN:
9780131201156
Personal Author:
Publication Information:
Upper Saddle River, N.J. : Prentice Hall, ©1998.
Physical Description:
xxv, 635, [118] pages : illustrations ; 24 cm
Copies: