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1. 
Cover image for Essentials of marketing research
Essentials of marketing research
Essentials of marketing research
by 
Zikmund, William G.
Format: 
Books
Publication Date 
1999
Excerpt: 
Essentials of marketing research / Zikmund, William G.
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2. 
Cover image for Effective marketing : creating and keeping customers
Effective marketing : creating and keeping customers
Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Format: 
Electronic Resources
Publication Date 
1998
Excerpt: 
Effective marketing : creating and keeping customers / Zikmund, William G.
Available: Copies:
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