Propaganda and persuasion

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Title:

Author:

Jowett, Garth.

ISBN:

9780761911470

9780761911463

Personal Author:

Jowett, Garth.

Edition:

3rd ed.

Publication Information:

Thousand Oaks : Sage Publications, c1999.

Physical Description:

xviii, 430 p. : ill. ; 24 cm.

Contents:

1. What Is Propaganda, and How Does It Differ From Persuasion? -- 2. Propaganda Through the Ages -- 3. Propaganda Institutionalized -- 4. Propaganda and Persuasion Examined -- 5. Propaganda and Psychological Warfare -- 6. How to Analyze Propaganda -- 7. Propaganda in Action: Four Case Studies -- 8. How Propaganda Works in Modern Society.

Abstract:

"Propaganda and Persuasion, Third Edition, has been revised, updated, and expanded Authors Garth S. Jowett and Victoria O'Donnell offer a broad and intelligent scope of propaganda and persuasion. The first part covers a comprehensive understanding of what propaganda is, the history of propaganda, media and developing audiences, propaganda and persuasion theory and research, and the use of propaganda in psychological warfare. The second part offers original methods of propaganda analysis, one new case study and three revised case studies, and a process model that depicts how propaganda works in modern society. This book provides students and scholars with a cogent, applicable approach to the study of persuasion and propaganda."--BOOK JACKET.

Subject Term:

Propaganda.

Persuasion (Psychology)

Added Author:

O'Donnell, Victoria.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015682087	303.375 J87P 1999	1	Searching... Unknown

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Summary

The Third Edition of this successful book has been revised, updated and expanded, building on the book′s excellence. The book covers: an explanation of what propaganda is, its history, media and developing audiences, theory and research, and the use of propoganda in psychological warfare. Original methods of propaganda analysis are presented, there are new and revised case studies and a process model that depicts how propaganda works in modern society. This book provides students and scholars with a cogent, applicable approach to the study of persuasion and propaganda.