information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational

information and information technology.

. Introduction to cost behavior and cost-volume relationships -- 3. Measurement of cost behaivor -- 4. Cost

Consumer behavior.

segmentation and the marketing mix: determinants of advertising strategy -- Research: gathering information for

-- Improving decisions with marketing information -- Elements of product planning for goods and services

-to-consumer Internet marketing -- Shopping agents and consumer behavior -- Internet marketing communications

, Reporting, and Termination -- pt. IV. Organization Behavior. Ch. 14. Project Organization Structure and

markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation

consumer theory -- Intertemporal choice -- Behavior under uncertainty -- Maximization with inequality and

Process. Marketing Information, Research, and Understanding the Target Market. Marketing Research: Process

Organizational behavior / Schermerhorn, John R.