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Title:
Media and communication research methods : an introduction to qualitative and quantitative approaches
Author:
Berger, Arthur Asa, 1933-
ISBN:
9780761918530
Personal Author:
Berger, Arthur Asa, 1933-
Publication Information:
Thousand Oaks, Calif. : Sage Publications, c2000.
Physical Description:
xix, 295 p. : ill. ; 24 cm.
Subject Term:
Mass media -- Research -- Methodology.

Communication -- Research -- Methodology.