Visual communication : images with messages

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Title:

Author:

Lester, Paul Martin.

ISBN:

9780534561420

Personal Author:

Lester, Paul Martin.

Edition:

2nd ed.

Publication Information:

Australia ; London : Wadsworth, c2000.

Physical Description:

xiv, 402 p., [8] p. of plates : ill. (some col.), maps (some col.), ports. ; 28 cm.

Series:

Wadsworth series in mass communication and journalism

General Note:

Previous ed.: 1995.

Subject Term:

Visual communication.

Copies:

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015690304	302.23 L642V 2000	1	Searching... Unknown

This is the only text to offer substantial coverage of issues specific to all forms of visual communication. It helps students analyze visual messages using a technique similar to the one used to evaluate words. It offers physiological and theoretical background on visual perception, then moves to discussion of various media (including typography, graphic design, informational graphics, photography, television, video, and interactive media) and the very visible role they play in our lives.

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