Title:
Exploring marketing research
Author:
Zikmund, William G.
ISBN:
9780030262180
Personal Author:
Edition:
7th ed.
Publication Information:
Fort Worth : Thomson Learning, 2000.
Physical Description:
xxxiii, 812 p. : ill. (some col.) ; 29 cm.
Series:
The Dryden Press series in marketing
The Dryden Press series in marketing.
Contents:
The role of marketing research -- Beginning stages of the research process -- Research designs for collecting primary data.
Electronic Access:
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/99064502-b.htmlPublisher description http://catdir.loc.gov/catdir/enhancements/fy1514/99064502-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/99064502-t.html