Advertising

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Advertising

Title:

Advertising

Author:

O'Guinn, Thomas C.

ISBN:

9780324006612

Personal Author:

O'Guinn, Thomas C.

Edition:

2nd ed.

Publication Information:

Cincinnati : South-Western College Pub., c2000.

Physical Description:

xxxvii, 694 p. : col. ill. ; 29 cm.

General Note:

Supplementary multimedia instructional materials are available to accompany the text.

"Web site addresses": p. 649-654.

Subject Term:

Advertising media planning.

Added Author:

Allen, Chris T.

Semenik, Richard J.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168016065415	659.1 O35A 2000	1	Searching... Unknown

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Summary

Summary

Learn how advertisers and their clients prepare advertising and communications campaigns, and how they use Internet, new media, and Integrated Marketing Communications to deliver their advertising message in this lively, to-the-point advertising book filled with hundreds of current ads, Web links, and examples.

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