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Cover image for Big brands, big trouble : lessons learned the hard way

Big brands, big trouble : lessons learned the hard way

Big brands, big trouble : lessons learned the hard way

by

Trout, Jack.

Table of contents http://catdir.loc.gov/catdir/toc/wiley022/2002265702.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2002265702.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2002265702.html

Format:

Books

Publication Date

2001

Excerpt:

Merken.

Available: Copies:

2.

Cover image for Brands in the balance : meeting the challenges to commercial identity

Brands in the balance : meeting the challenges to commercial identity

Brands in the balance : meeting the challenges to commercial identity

by

Drawbaugh, Kevin.

Format:

Books

Publication Date

2001

Excerpt:

Merken.

Available: Copies:

3.

Cover image for The 11 immutable laws of Internet branding

The 11 immutable laws of Internet branding

by

Ries, Al.

Format:

Books

Publication Date

2000

Excerpt:

Merken.

Available: Copies:

4.

Cover image for Corporate religion : building a strong company through personality and corporate soul

Corporate religion : building a strong company through personality and corporate soul

Corporate religion : building a strong company through personality and corporate soul

by

Kunde, Jesper.

Format:

Books

Publication Date

2000

Excerpt:

Merken.

Available: Copies:

5.

The brand marketing book : creating, managing, and extending the value of your brand

The brand marketing book : creating, managing, and extending the value of your brand

by

Marconi, Joe.

Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html

Format:

Books

Publication Date

2000

Excerpt:

Merken.

Available: Copies:

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