The portable MBA in strategy

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Title:

Author:

Fahey, Liam, 1951-

ISBN:

9780471197089

Edition:

2nd ed.

Publication Information:

Physical Description:

xvii, 414 pages : illustrations ; 26 cm.

Series:

The portable MBA series

Portable MBA series.

Contents:

Managing marketplace strategy / Laim Fahey and Robert M. Randall -- Corporate strategy : managing a set of businesses / H. Kurt Christensen -- Business unit strategy : the quest for competitive advantage / Anil K. Gupta -- Competing across locations : enhancing competitive advantage through a global strategy / Michael E. Porter -- Strategy for the small business / Irene M. Dahaime -- Digital strategy / Jeffrey L. Sampler -- Political strategy : managing the political and social environment / John F. Mahon, Barbara Bigelow, and Liam Fahey -- Mapping the business landscape / David J. Collis and Pankaj Ghemawat -- Macroenvironmental analysis : understanding the environment outside the industry / V.K. Narayanan and Liam Fahey -- A strategic assessment of an organization's assets / Liam Fahey -- Creating and leveraging core competencies / C.K. Prahalad, Liam Fahey, and Robert M. Randall -- Identifying and developing strategy alternatives / Marjorie A. Lyles and Liam Fahey -- Evaluating strategy alternatives / George S. Day -- Strategic change : how to realign the organization to implement strategy / Russell A. Eisenstat and Michael Beer -- Strategic change : reconfiguring operational processes to implement strategy / Ellen R. Hart -- Strategic change : managing strategy making through planning and administrative systems / John H. Grant and Nandini Rajagopalan -- Strategic change : devising a context-sensitive approach to implementation / Julia Balogun and Veronica Hope-Hailey -- There is no universal strategy formula / Ian Wilson.

Subject Term:

Strategic planning.

Business planning.

Added Author:

Fahey, Liam, 1951-

Randall, Robert M., 1940-

Electronic Access:

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/onix05/00033003.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009224749&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/00033003.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/00033003.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025762929	658.4/012 F157P 2001	1	Searching... Unknown

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Summary

Over 525,000 Copies of the Portable MBA Series Sold

Learn the best new ideas in BUSINESS STRATEGY from the brightest lights in the field

This Second Edition of the phenomenally successful Portable MBA in Strategy brings you the latest developments in strategic thought, analysis, and implementation from an all-star team of teachers, authors, and consultants. Harvard's Michael E. Porter shows you how to enhance competitive advantage through a global strategy. C. K. Prahalad explains how to create and leverage core competencies-a strategy that has led many organizations to overwhelming success. Jeffrey Sampler of the London Business School demonstrates how the Internet and the rapidly evolving e-business economy challenge many of our fundamental ideas about strategy.

H. Kurt Christensen and Anil Gupta map strategy alternatives for the corporate organization and its business units. Irene Duhaime demonstrates the relevance of strategy for small businesses. And John F. Mahon, Barbara Bigelow, and Liam Fahey explore political strategy-the need to manage relationships with the concerned segments of the public, trade associations, governmental agencies, community groups, and other stakeholders.

You'll find penetrating insights about strategy-making from David Collis of Yale, George Day of the Wharton School at the University of Pennsylvania, Ellen Hart of Gemini Consulting, and many others. To take advantage of the newest, most innovative, most effective ideas in business strategy from minds that thrive on the cutting edge, start reading The Portable MBA in Strategy, Second Edition today.