Marketing : creating and keeping customers in an e-commerce world

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Title:

Marketing : creating and keeping customers in an e-commerce world

Author:

Zikmund, William G.

ISBN:

9780324072693

Personal Author:

Zikmund, William G.

Edition:

7th ed.

Publication Information:

Cincinnati, Ohio : South-Western College Pub., c2001.

Physical Description:

xxxiii, 689 p. : col. ill., col. maps ; 29 cm.

Subject Term:

Marketing.

Added Author:

D'Amico, Michael.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168016066215	658.8 Z69M 2001	1	Searching... Unknown

This proven, consistent text provides thorough treatment of e-commerce, emerging markets, new technologies and hot marketing trends. All concepts and topics are discussed with the goal of helping the reader adapt to, and strategically plan for, changes in the marketing environment. This edition retains trademark early coverage of strategy and an overall strategic focus, with increased emphasis on critical thinking skills in marketing, global and relationship marketing.

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