Marketing research essentials

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Title:

Author:

McDaniel, Carl, Jr., 1941-

ISBN:

9780324023176

9780324028409

9780324037135

Personal Author:

McDaniel, Carl, Jr., 1941-

Edition:

3rd ed.

Publication Information:

Physical Description:

1 volume (various pagings) : illustrations ; 26 cm + 1 computer optical disc (4 3/4 in.)

Subject Term:

Marketing research.

Added Author:

Gates, Roger H., 1942-

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VCDBN	1:GEN-BOOK	000021684	658.83 MAC	1	Searching... Unknown
Searching... 1:VCPMB	1:GEN-BOOK	000090282	658.83 MACD	1	Searching... Unknown
Searching... 1:VCSD	1:GEN-BOOK	000051480	658.83 MCD	1	Searching... Unknown
Searching... 1:VGBDX	1:GEN-BOOK	000006599	658.83 MCD	1	Searching... Unknown

Marketing Research Essentials, 3e keeps the hottest concepts, insights, basics, and examples from McDaniel & Gates' Contemporary Marketing Research, 4e, making it ideal for adding research projects or outside materials to your class. As in the parent text, Essentials seamlessly integrates the Internet and technology issues and methods - all while preserving the clarity and managerial approach for which McDaniel and Gates are known.

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Summary

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