Summary

A four-step process for developing business ideas and establishing an enterprise is laid out in this guide for business students and would-be entrepreneurs. Among the concepts presented are analyzing the small business and enterprise environment, focusing on the development of business ideas and a feasibility plan; testing the viability of the idea and creating a practical business plan, and familiarizing one-self with legal and other regulatory requirements prior to setting up the business. The book's interactive approach makes it particularly appropriate for self-study.