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1. 
Cover image for Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
-- Summary -- 5. Research designs to assess advertising effectiveness -- Laboratory experiment -- Basic terms
Available: Copies:
2. 
Cover image for The complete lean enterprise : value stream mapping for administrative and office processes
by 
Keyte, Beau.
Format: 
Books
Publication Date 
2004
Excerpt: 
Industrial management -- Cost effectiveness.
Available: Copies:
3. 
Cover image for Marketing and the bottom line : the marketing metrics that will pump up cash flow
by 
Ambler, Tim.
Format: 
Books
Publication Date 
2003
Excerpt: 
Marketing -- Cost effectiveness -- Measurement.
Available: Copies:
4. 
Cover image for The human resources program-evaluation handbook
by 
Edwards, Jack E.
Format: 
Books
Publication Date 
2003
Excerpt: 
Human capital -- Cost effectiveness -- Handbooks, manuals, etc.
Available: Copies:
5. 
Cover image for Reducing gasoline consumption : three policy options
by 
Dinan, Terry.
Format: 
Books
Publication Date 
2003
Excerpt: 
Foreword / Dan L. Crippen -- Ch. 1. Introduction -- Ch. 2. Cost-Effectiveness -- Ch. 3
Available: Copies:
6. 
Cover image for Business management : a value chain approach
by 
Nieman, Gideon.
Format: 
Books
Publication Date 
2002
Excerpt: 
Cost effectiveness.
Available: Copies:
7. 
Cover image for Cost-benefit analysis : environmental and ecological perspectives
by 
Puttaswamaiah, K.
Format: 
Books
Publication Date 
2002
Excerpt: 
Environmental protection -- Cost effectiveness.
Available: Copies:
8. 
Cover image for Operations strategy
by 
Walters, David, 1936-
Format: 
Books
Publication Date 
2002
Excerpt: 
Value analysis (Cost control)
Available: Copies:
9. 
Cover image for How to measure human resources management
by 
Fitz-enz, Jac.
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Outsourcing and Call Centers: Assessing the Value -- Employee Self-Service: Gauging Effectiveness -- Epilogue
Available: Copies:
10. 
Cover image for The human resources scorecard : measuring the return on investment
by 
Phillips, Jack J., 1945-
Format: 
Books
Publication Date 
2001
Excerpt: 
Human capital -- Cost effectiveness.
Available: Copies:
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