by
Gummesson, Evert, 1936-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=879338&custom_att_2=simple_viewer
Format:
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Publication Date
2002
Excerpt:
, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing
by
Lamb, Charles W.
Format:
Books
Publication Date
2006 2005
Excerpt:
Marketing -- Management.
by
Gitman, Lawrence J.
Format:
Books
Publication Date
2005
Excerpt:
stocks. Common stocks ; Analyzing common stocks ; Stock valuation ; Market price behavior -- Investing in
by
Boone, Louis E.
Format:
Books
Publication Date
2005
Excerpt:
-and-mortar marketers -- 6. Relationship marketing and customer relationship management (CRM) -- 7. Marketing research
by
Standfield, Ken.
Publisher description http://www.loc.gov/catdir/description/els051/2004017737.html
Table of contents http://www.loc.gov/catdir/toc/ecip0421/2004017737.html
Table of contents http://www.loc.gov/catdir/toc/ecip0421/2004017737.html
Format:
Books
Publication Date
2005
Excerpt:
Intellectual capital -- Management.
by
Price, Robert M., 1930-
Table of contents http://www.loc.gov/catdir/toc/ecip0512/2005013218.html
Format:
Books
Publication Date
2005
Excerpt:
The eye for innovation : recognizing possibilities and managing the creative enterprise / Price
by
Laudon, Kenneth C., 1944-
Table of contents http://www.loc.gov/catdir/toc/ecip0413/2004000086.html
Format:
Books
Publication Date
2004
Excerpt:
Essentials of management information systems : managing the digital firm / Laudon, Kenneth C., 1944-
by
Siguaw, Judy A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1302/2003064583-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2003064583-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1302/2003064583-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2003064583-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1302/2003064583-d.html
Format:
Books
Publication Date
2004
Excerpt:
-- Servicing the meeting -- Personal selling tools -- Revenue management and price negotiation.
by
Buckley, Adrian.
Format:
Books
Publication Date
2004
Excerpt:
exposure matter? -- Principles of exposure management -- Internal techniques of exposure management
by
Strauss, Judy.
Format:
Books
Publication Date
2003
Excerpt:
: the J. Peterman story -- Part IV. E-Marketing Management: 10. Product: the Classmates story; 11. Price
by
Laudon, Kenneth C., 1944-
Format:
Books
Publication Date
2003
Excerpt:
Essentials of management information systems : managing the digital firm / Laudon, Kenneth C., 1944-
by
Tyson, Eric (Eric Kevin)
Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003105627.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2003105627.html
Publisher description http://catdir.loc.gov/catdir/description/wiley039/2003105627.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2003105627.html
Publisher description http://catdir.loc.gov/catdir/description/wiley039/2003105627.html
Format:
Books
Publication Date
2003
Excerpt:
-- Investing in real estate -- Insurance: getting what you need at the best price -- Insurance on you: life
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