Research in consumer behavior. Vol. 10 / Belk, Russell W.

Educational research : fundamentals for the consumer / McMillan, James H.

Consumer insight : how to use data and market research to get closer to your customer / Stone

Consumer culture theory / Conference on Consumer Culture Theory (2006 : Notre Dame University)

Monographs of the Journal of consumer research ;

-- Understanding consumer decision-making -- Assessing the competitive situation -- Information for marketing

-Slices Innovations -- Origin's i-brand -- Precommercialisation: Research and Development -- The i-brand of Origin

Consumer behaviour / Schiffman, Leon G.

advertising strategy -- Research : gathering information for advertising planning -- Marketing and advertising

-- Global markets and marketing -- Identifying and selecting markets. Consumer markets and buying behavior

consumers -- Perspectives in sport consumer behavior -- Data-based marketing and the role of research in

Research / Understanding Sport Management Research /