The business of event planning : behind-the-scenes secrets of successful special events

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Title:

Author:

Allen, Judy, 1952-

ISBN:

9780470831885

Personal Author:

Allen, Judy, 1952-

Publication Information:

Toronto : J. Wiley & Sons, 2002.

Physical Description:

xviii, 329 p. ; 24 cm.

General Note:

Includes index.

Contents:

Ch. 1. The Strategic Planning of Event Design -- Ch. 2. Preparing the Proposal -- Ch. 3. The Body of the Proposal -- Ch. 4. Management Fees -- Ch. 5. Contractual Negotiations With Suppliers -- Ch. 6. Client Contracts -- Ch. 7. Safety and Security -- Ch. 8. Event Planning Technology Tools and Emerging Trends -- Ch. 9. Multicultural and Foreign Event Planning -- Ch. 10. Event and Program Branding -- Ch. 11. Conclusion.

Subject Term:

Special events -- Planning.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168020365611	394.2/068 A427B 2002	1	Searching... Unknown

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Summary

Practical tools and expert advice for professional event planners

Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to timing or location of the event, before the menus are selected and the decor designed, there are proposals to be written, fees and contracts to be negotiated, and safety issues to be considered. This book takes you behind the scenes of event planning and explains every aspect of organizing and strategic planning. This book will be of value to both the professional event planner and to clients who are dealing with planners.

Its comprehensive coverage includes: how to prepare winning proposals, and how to understand them if you are the client; how to determine management fees; negotiating contracts; safety issues; designing events in multicultural settings; and new technology that makes operations more efficient (such as online registration and response management, database project management tools). The book also includes practical tools such as sample letters of agreement, sample layouts for client proposals, forms, and checklists. Professional event planner Judy Allen offers first-time or professional event planners all the top-class advice they need to make their special events come off without a hitch.