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Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

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Publication Date

2008

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http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001

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Strategic management in the hospitality industry

Olsen, Michael D.

Table of contents http://catdir.loc.gov/catdir/toc/fy0803/2007040763.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016376847&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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2008

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-- Choosing Competitive Methods: Portfolios of Products and Services -- Investing in Opportunity: The Choice

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Computer networking : a top-down approach

Kurose, James F.

Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/ecip078/2007002094.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015583995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015583995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

Publication Date

2008

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015583995&line_number=0001

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Interpretive description

Thorne, Sally E. (Sally Elizabeth), 1951-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016679799&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016679799&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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2008

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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc

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The back of the napkin : solving problems and selling ideas with pictures

Roam, Dan.

Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/ecip0722/2007029023.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016668027&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016668027&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Author's web site http://digitalroam.com/

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2008

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016668027&line_number=0001

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The mind of the market : compassionate apes, competitive humans, and other tales from evolutionary economics

Shermer, Michael.

Inhaltsverzeichnis
Sample text http://catdir.loc.gov/catdir/enhancements/fy0828/2007022784-s.html
Table of contents http://catdir.loc.gov/catdir/toc/ecip0719/2007022784.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016526317&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007022784-b.html

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2008

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http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016526317&line_number=0001

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Contemporary glass.

Craig, Blanche.

Table of contents http://tocs.kubikat.org/rco/b00/334/b00334343m-toc.pdf
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016692761&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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2008

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The duck that won the lottery : and 99 other bad arguments

Baggini, Julian.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016723260&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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2008

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An introduction to television studies

Bignell, Jonathan.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0711/2007007147.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015653371&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://catdir.loc.gov/catdir/toc/ecip048/2003018477.html
Inhaltsverzeichnis http://swbplus.bsz-bw.de/bsz263786803inh.htm

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2008

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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc

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10.

The craft of research

Booth, Wayne C.

ebrary http://site.ebrary.com/id/10288700
Table of contents http://catdir.loc.gov/catdir/toc/ecip082/2007042761.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017038462&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://swbplus.bsz-bw.de/bsz279301154inh.htm
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=017038462etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA

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2008

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http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017038462&line_number=0001

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11.

Contemporary issues in human resource management : gaining a competitive advantage.

Brewster, Chris.

Table of contents lizenzfrei
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016766601&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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2008

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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc

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12.

Tourism : principles and practice

Cooper, Chris, 1952-

Table of contents lizenzfrei
Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/ecip088/2008001813.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016741166&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Publication Date

2008 1993

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