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1. 
Cover image for Marketing ROI : the path to campaign, customer, and corporate profitability
Marketing ROI : the path to campaign, customer, and corporate profitability
by 
Lenskold, James.
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/2003001407.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003001407.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Capital investments -- Evaluation.
Available: Copies:
2. 
Cover image for Against the grain : how to succeed in business by peddling heresy
Against the grain : how to succeed in business by peddling heresy
by 
Stern, Joel M.
Publisher description http://www.loc.gov/catdir/description/wiley036/2003010884.html
Table of contents http://www.loc.gov/catdir/toc/wiley031/2003010884.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Capital investments -- Decision making.
Available: Copies:
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