Title:
The guru guide to marketing : a concise guide to the best ideas from today's top marketers
Author:
Boyett, Joseph H.
ISBN:
9780471213772
Personal Author:
Publication Information:
Hoboken, N.J. : John Wiley & Sons, ©2003.
Physical Description:
xiv, 252 pages : illustrations ; 24 cm
Contents:
The Future of Marketing -- All You Need Is a Brand -- All You Need Is Brand Management -- All You Need Is a Customer Relationship -- All You Need Is Customer Equity -- All You Need Is Buzz.
Added Author:
Electronic Access:
Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003535417.htmlContributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2003535417.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2003535417.html