Foundations of marketing

Title:

Author:

Jobber, David.

ISBN:

9780077098667

Personal Author:

Publication Information:

Physical Description:

xxv, 355 pages : color illustrations ; 26 cm

General Note:

Includes index.

Subject Term:

Added Author:

Copies:

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VGBDX	1:GEN-BOOK	000005142	658.8 JOB	1	Searching... Unknown
Searching... 1:VGCT	1:GEN-BOOK	000039209	658.8 JOB	1	Searching... Unknown

Designed to provide an introduction to the fundamental principles and practices of marketing.