Search Results for Campaign management.

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Strategic public relations management : planning and managing effective communication programs

Austin, Erica Weintraub.

Format:

Books

Publication Date

2006

Excerpt:

Strategic public relations management : planning and managing effective communication programs /

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Current issues in political marketing

Wymer, Walter W.

Table of contents http://www.loc.gov/catdir/toc/ecip058/2005004146.html

Format:

Books

Publication Date

2005

Excerpt:

Campaign management.

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Public relations : contemporary issues and techniques

Baines, Paul, 1973-

Table of contents http://catdir.loc.gov/catdir/toc/els041/2003064167.html

Format:

Books

Publication Date

2004

Excerpt:

Public relations -- Management.

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Marketing ROI : the path to campaign, customer, and corporate profitability

Lenskold, James.

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/2003001407.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003001407.html

Format:

Books

Publication Date

2003

Excerpt:

Marketing ROI : the path to campaign, customer, and corporate profitability / Lenskold, James.

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Public relations : South African perspectives

Rensburg, Ronél S.

Format:

Books

Publication Date

2003

Excerpt:

organisation -- The performance dimensions of public relations: campaign planning and management -- Marketing

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