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1. 
Cover image for Marketing plans for service businesses : a complete guide
Marketing plans for service businesses : a complete guide
Marketing plans for service businesses : a complete guide
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2006
Excerpt: 
Marketing plans for service businesses : a complete guide / McDonald, Malcolm.
Available: Copies:
2. 
Cover image for Market segmentation : how to do it, how to profit from it
Market segmentation : how to do it, how to profit from it
Market segmentation : how to do it, how to profit from it
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2004
Excerpt: 
Market segmentation : how to do it, how to profit from it / McDonald, Malcolm.
Available: Copies:
3. 
Cover image for Marketing : a complete guide in pictures
Marketing : a complete guide in pictures
Marketing : a complete guide in pictures
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2004
Excerpt: 
Marketing : a complete guide in pictures / McDonald, Malcolm.
Available: Copies:
4. 
Cover image for Creating powerful brands in consumer, service and industrial markets
Creating powerful brands in consumer, service and industrial markets
Creating powerful brands in consumer, service and industrial markets
by 
De Chernatony, L. (Leslie)
Format: 
Books
Publication Date 
2003
Excerpt: 
McDonald, Malcolm.
Available: Copies:
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