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1.

Cover image for Public relations cases

Public relations cases

by

Hendrix, Jerry A.

Format:

Books

Publication Date

2007

Excerpt:

Publicity -- Case studies.

Available: Copies:

2.

Cover image for The public relations writer's handbook : the digital age

The public relations writer's handbook : the digital age

by

Aronson, Merry.

Table of contents only http://www.loc.gov/catdir/toc/ecip077/2006101785.html

Format:

Books

Publication Date

2007

Excerpt:

Publicity.

Available: Copies:

3.

Guerrilla advertising : unconventional brand communication

by

Lucas, Gavin, 1975-

Format:

Books

Publication Date

2006

Excerpt:

Publicity.

Available: Copies:

4.

Cover image for Advertising : concept and copy

Advertising : concept and copy

by

Felton, George, 1947-

Format:

Books

Publication Date

2006

Excerpt:

Publicité

Available: Copies:

5.

Cover image for Advertising is dead : long live advertising!

Advertising is dead : long live advertising!

Advertising is dead : long live advertising!

by

Himpe, Tom.

Format:

Books

Publication Date

2006

Excerpt:

Publicité -- Ouvrages illustrés.

Available: Copies:

6.

Cover image for Fashion brands : branding style from Armani to Zara

Fashion brands : branding style from Armani to Zara

by

Tungate, Mark, 1967-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012312.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2005012312-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005012312-d.html

Format:

Books

Publication Date

2005

Excerpt:

Publicité

Available: Copies:

7.

Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising

The advertised mind : groundbreaking insights into how our brains respond to advertising

by

Du Plessis, Erik.

Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782

Format:

Books

Publication Date

2005

Excerpt:

Publicité -- Aspect psychologique.

Available: Copies:

8.

Cover image for Kidnapped : how irresponsible marketers are stealing the minds of your children

Kidnapped : how irresponsible marketers are stealing the minds of your children

Kidnapped : how irresponsible marketers are stealing the minds of your children

by

Acuff, Dan S., 1942-

Table of contents http://catdir.loc.gov/catdir/toc/ecip058/2005003904.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0739/2005003904-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2005003904-d.html

Format:

Books

Publication Date

2005

Excerpt:

Publicité et enfants.

Available: Copies:

9.

Cover image for Art and advertising

Art and advertising

by

Gibbons, Joan.

Table of contents
Contributor biographical information
Publisher description

Format:

Books

Publication Date

2005

Excerpt:

Publicité

Available: Copies:

10.

Cover image for The golden age of advertising : the 60s

The golden age of advertising : the 60s

by

Heimann, Jim, 1948-

Format:

Books

Publication Date

2005

Excerpt:

Publicité -- États-Unis -- Histoire -- 20e siècle.

Available: Copies:

11.

Cover image for Advertising by design : creating visual communications with graphic impact

Advertising by design : creating visual communications with graphic impact

by

Landa, Robin.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009412.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004009412.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004009412.html

Format:

Books

Publication Date

2004

Excerpt:

Publicité

Available: Copies:

12.

Cover image for Advertising, promotion & supplemental aspects of integrated marketing communications

Advertising, promotion & supplemental aspects of integrated marketing communications

by

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

Format:

Books

Publication Date

2003

Excerpt:

Publicité

Available: Copies:

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Publication Date: 2003-2007

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Acuff, Dan S., 1942-

(1)

Alberro, Alexander.

(1)

(1)

Aronson, Merry.

(1)

(1)

Du Plessis, Erik.

(1)

Felton, George, 1947-

(1)

(1)

Hayes, Darrell C.

(1)

Heimann, Jim, 1948-

(1)

Hendrix, Jerry A.

(1)

(1)

(1)

Lucas, Gavin, 1975-

(1)

Millward Brown (Firm)

(1)

Reiher, Robert H.

(1)

Shimp, Terence A.

(1)

(1)

Tungate, Mark, 1967-

(1)

Format

(13)

Item Category 1

Material Type

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(13)

(1)

(1)

(1)

Library

Shelf Location

Publication Date

(2)

(1)

(5)

(3)

(2)

Subject

(7)

(5)

(3)

(3)

(2)

(2)

(2)

Advertising -- Fashion.

(1)

Advertising -- Psychological aspects.

(1)

Advertising -- Research.

(1)

Advertising -- United States -- History -- 20th century.

(1)

Advertising and children.

(1)

Advertising campaigns.

(1)

(1)

Années soixante (Vingtième siècle)

(1)

Art -- Marketing.

(1)

Art and industry.

(1)

Art et industrie.

(1)

(1)

Branding (Marketing)

(1)

Campagnes publicitaires -- Cas, Études de.

(1)

Child consumers -- United States.

(1)

Child consumers.

(1)

Commercial art -- United States -- 20th century.

(1)

Commercial art.

(1)

(1)

Communication en marketing.

(1)

Communication in marketing.

(1)

Conceptual art -- United States.

(1)

Creative ability in business.

(1)

Créativité dans les affaires.

(1)

Direct marketing.

(1)

(1)

Enfants consommateurs -- États-Unis.

(1)

Fashion merchandising.

(1)

Grafische vormgeving.

(1)

(1)

(1)

Human information processing -- Research.

(1)

Information, Traitement de l', chez l'homme - Recherche.

(1)

Information, Traitement de l', chez l'homme -- Recherche.

(1)

Integriertes Management.

(1)

(1)

(1)

Marketing direct.

(1)

(1)

(1)

Nineteen sixties.

(1)

Produit de marque.

(1)

Public relations -- Authorship.

(1)

Public relations -- United States -- Case studies.

(1)

Public relations.

(1)

Publicity -- Case studies.

(1)

Publicité - Aspect psychologique.

(1)

Publicité - Recherche.

(1)

Publicité -- Aspect psychologique.

(1)

Publicité -- Ouvrages illustrés.

(1)

Publicité -- Recherche.

(1)

Publicité -- États-Unis -- Histoire -- 20e siècle.

(1)

Publicité et enfants.

(1)

Reclame-industrie.

(1)

Sales promotion.

(1)

Ventes -- Promotion.

(1)

Verenigde Staten.

(1)

Violence dans les médias.

(1)

Violence in mass media.

(1)

(1)

(1)

(1)

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