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1. 
Cover image for Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2007
Excerpt: 
strategies -- The communication plan: 1. the advertising and sales promotion plans -- The communication plan
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2. 
Cover image for Strategic marketing
by 
Cravens, David W.
Format: 
Books
Publication Date 
2006
Excerpt: 
. 12. Promotion, advertising, and sales promotion strategies -- Ch. 13. Sales force, Internet, and
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3. 
Cover image for Contemporary marketing 2005
by 
Boone, Louis E.
Format: 
Books
Publication Date 
2005
Excerpt: 
, decision-support systems and sales forecasting. Part 3. Market segmentation and customer behavior. 8
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4. 
Cover image for Analysis for marketing planning
by 
Lehmann, Donald R.
Format: 
Books
Publication Date 
2005
Excerpt: 
. 4. Competitor analysis -- Ch. 5. Customer analysis -- Ch. 6. Market potential and sales forecasting
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5. 
Cover image for Introduction to operations and supply chain management
by 
Bozarth, Cecil C.
Format: 
Books
Publication Date 
2005
Excerpt: 
. Sales and operations planning (aggregate planning) -- 13. Managing inventory throughout the supply chain
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6. 
Cover image for New products management
by 
Crawford, C. Merle (Charles Merle), 1924-2012.
Format: 
Books
Publication Date 
2003
Excerpt: 
Forecasting and Financial Analysis -- Product Protocol -- Development -- Design -- Development Team Management
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