by
McDonald, Malcolm.
Format:
Books
Publication Date
2007
Excerpt:
strategies -- The communication plan: 1. the advertising and sales promotion plans -- The communication plan
by
Cravens, David W.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Format:
Books
Publication Date
2006
Excerpt:
. 12. Promotion, advertising, and sales promotion strategies -- Ch. 13. Sales force, Internet, and
by
Boone, Louis E.
Format:
Books
Publication Date
2005
Excerpt:
, decision-support systems and sales forecasting. Part 3. Market segmentation and customer behavior. 8
by
Lehmann, Donald R.
Format:
Books
Publication Date
2005
Excerpt:
. 4. Competitor analysis -- Ch. 5. Customer analysis -- Ch. 6. Market potential and sales forecasting
by
Bozarth, Cecil C.
Format:
Books
Publication Date
2005
Excerpt:
. Sales and operations planning (aggregate planning) -- 13. Managing inventory throughout the supply chain
by
Crawford, C. Merle (Charles Merle), 1924-2012.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/2002025532.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/2002025532.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/2002025532.html
Format:
Books
Publication Date
2003
Excerpt:
Forecasting and Financial Analysis -- Product Protocol -- Development -- Design -- Development Team Management
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