Tangible strategies for intangible assets : how to manage and measure your company's brand, patents, intellectual property, and other sources of value

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Title:

Author:

Berry, John, 1960-

ISBN:

9780071412865

Personal Author:

Berry, John, 1960-

Publication Information:

New York : McGraw-Hill, c2005.

Physical Description:

ix, 325 p. : ill. ; 24 cm.

Subject Term:

Intangible property -- Management.

Intangible property -- Valuation.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015764430	658.15 B534T 2005	1	Searching... Unknown

Intangible assets, such as brands, patents, and intellectual capital are the measures of corporate wealth. This book explains the various techniques in measuring and managing intangibles. It explains management disciplines like Balanced Scorecard, and also demonstrates how companies are getting maximum advantage from all their intangible assets.

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