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The new strategic brand management : creating and sustaining brand equity long term

by

Kapferer, Jean-Noël.

Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm

Format:

Books

Publication Date

2004

Excerpt:

Marke.

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2.

Cover image for The culting of brands : turn your customers into true believers

The culting of brands : turn your customers into true believers

by

Atkin, Douglas.

Table of contents http://catdir.loc.gov/catdir/toc/fy045/2004044283.html

Format:

Books

Publication Date

2004

Excerpt:

Marke.

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