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1.

Cover image for Reputation management : the key to successful public relations and corporate communication

Reputation management : the key to successful public relations and corporate communication

by

Doorley, John.

Format:

Books

Publication Date

2011 2010 2007

Excerpt:

Strategisches Management.

Available: Copies:

2.

Strategic brand management : building, measuring, and managing brand equity

by

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Strategisches Management.

Available: Copies:

3.

The new strategic brand management : creating and sustaining brand equity long term

by

Kapferer, Jean-Noël.

Klappentext
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Strategisches Management.

Available: Copies:

4.

Cover image for Supporting strategy : frameworks, methods and models

Supporting strategy : frameworks, methods and models

by

O'Brien, Frances A.

Format:

Books

Publication Date

2007

Excerpt:

Management -- Simulation methods.

Available: Copies:

5.

Leadership brand : developing customer-focused leaders to drive performance and build lasting value

by

Ulrich, David, 1953-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0712/2007009122.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1308/2007009122-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1311/2007009122-d.html

Format:

Books

Publication Date

2007

Excerpt:

Strategisches Management.

Available: Copies:

6.

Cover image for Marketing management

Marketing management

by

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Strategisch management.

Available: Copies:

7.

Cover image for Organizational evolution and strategic management

Organizational evolution and strategic management

by

Durand, Rodolphe.

Format:

Books

Publication Date

2006

Excerpt:

Strategisch management.

Available: Copies:

8.

Cover image for Strategic management : building and sustaining competitive advantage

Strategic management : building and sustaining competitive advantage

by

Pitts, Robert A.

Table of contents http://www.loc.gov/catdir/toc/fy055/2005921619.html

Format:

Books

Publication Date

2006

Excerpt:

Strategisch management.

Available: Copies:

9.

Cover image for Cash return on capital invested : ten years of investment analysis with the CROCI economic profit model

Cash return on capital invested : ten years of investment analysis with the CROCI economic profit model

by

Costantini, Pascal.

Format:

Books

Publication Date

2006

Excerpt:

Strategisch management.

Available: Copies:

10.

Cover image for Strategic management in action

Strategic management in action

by

Coulter, Mary K.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0421/2004018971.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014191445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2005

Excerpt:

Strategisches Management.

Available: Copies:

11.

Cover image for Strategic management of professional service firms

Strategic management of professional service firms

by

L²wendahl, Bente.

Format:

Books

Publication Date

2005

Excerpt:

Strategisch management.

Available: Copies:

12.

Cover image for Strategic management : competitiveness and globalization

Strategic management : competitiveness and globalization

by

Hitt, Michael A.

Format:

Books

Publication Date

2005

Excerpt:

Strategisch management.

Available: Copies:

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Publication Date: 2004-2008

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Author

Kapferer, Jean-Noël.

(2)

Keller, Kevin Lane, 1956-

(2)

Strickland, A. J. (Alonzo J.)

(2)

Thompson, Arthur A., 1940-

(2)

Aaker, David A.

(1)

Ahlstrand, Bruce W.

(1)

Artz, Kendall W.

(1)

Birkinshaw, Julian M.

(1)

(1)

Costantini, Pascal.

(1)

Coulter, Mary K.

(1)

(1)

Durand, Rodolphe.

(1)

Dyson, Robert G.

(1)

Faulkner, David.

(1)

Gamble, John (John E.)

(1)

Garcia, Helio Fred.

(1)

(1)

Hitt, Michael A.

(1)

Hoskisson, Robert E.

(1)

Ireland, R. Duane.

(1)

Johnson, Gerry.

(1)

Kapferer, Jean-Noël. Strategic brand management.

(1)

Kotler, Philip.

(1)

Lampel, Joseph.

(1)

(1)

L²wendahl, Bente.

(1)

Miller, Jon, 1971-

(1)

Mintzberg, Henry.

(1)

Muir, David, 1971-

(1)

O'Brien, Frances A.

(1)

Pitts, Robert A.

(1)

(1)

Scholes, Kevan.

(1)

Smallwood, W. Norman.

(1)

Tallman, Stephen B.

(1)

Ulrich, David, 1953-

(1)

Whittington, Richard.

(1)

Format

(22)

Item Category 1

Material Type

Language

(22)

Library

Shelf Location

Publication Date

(7)

(6)

(4)

(3)

(2)

Subject

Strategisch management.

(12)

Strategic planning.

(9)

Strategisches Management.

(8)

Strategische planning.

(6)

Brand name products -- Management.

(5)

(5)

(4)

(3)

Strategic planning -- Case studies.

(3)

Branding (Marketing)

(2)

(2)

Industrial management.

(2)

(2)

(2)

(2)

(1)

Alliances stratégiques (affaires)

(1)

Aufsatzsammlung.

(1)

Bedrijfswaarde.

(1)

(1)

Brand name products -- Marketing.

(1)

Brand name products -- Planning.

(1)

Brand name products -- Valuation -- Management.

(1)

Brand name products.

(1)

Business enterprises -- Valuation.

(1)

Business networks

(1)

Business planning -- Case studies.

(1)

Business planning.

(1)

(1)

Cash management.

(1)

Communication in organizations.

(1)

Competition -- Management.

(1)

Competition -- United States -- Case studies.

(1)

Competition, International -- Management.

(1)

Compétitivité.

(1)

Conglomerate corporations -- Management.

(1)

(1)

Corporate Network.

(1)

Corporations -- Finance.

(1)

Corporations -- Valuation.

(1)

Dienstensector.

(1)

Entreprises -- Image.

(1)

(1)

Executive coaching.

(1)

(1)

Führungsgrundsatz.

(1)

Gestion de la qualité.

(1)

(1)

Industrial management -- United States -- Case studies.

(1)

International business enterprises Management

(1)

(1)

Leermiddelen (vorm)

(1)

Management -- Simulation methods.

(1)

Markalı ürünler -- Yönetim.

(1)

(1)

Marketing -- Management.

(1)

(1)

Multinationales Unternehmen -- Management.

(1)

Organisatieontwikkeling.

(1)

Organizational change.

(1)

Organizational learning.

(1)

(1)

Planification stratégique.

(1)

Portfoliomanagement.

(1)

(1)

Produit de marque.

(1)

Produits de marque -- Gestion.

(1)

Professional corporations -- Management.

(1)

Public relations.

(1)

(1)

Simulatiemodellen.

(1)

Strategic alliances (Business)

(1)

Strategic planning

(1)

Strategic planning -- Simulation methods.

(1)

Strategic planning -- United States -- Case studies.

(1)

Strategische Allianz.

(1)

Strategische Planung.

(1)

Strategische Unternehmensplanung / Strategisches Management.

(1)

Strategisches Management / Strategische Unternehmensplanung / Wettbewerbsstrategie.

(1)

Success in business.

(1)

Succès dans les affaires.

(1)

Unternehmen -- Kooperation -- Corporate Network.

(1)

(1)

Unternehmenskooperation / Strategische Unternehmensplanung / Strategische Allianz.

(1)

(1)

(1)

Öffentlichkeitsarbeit.

(1)

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