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1. 
Cover image for Free speech in the new media
by 
Gibbons, Thomas.
Format: 
Books
Publication Date 
2009
Excerpt: 
unjustifiable infringement"? : political expression and the broadcasting ban on advocacy advertising / Andrew
Available: Copies:
2. 
Cover image for Marketing ethics
by 
Brenkert, George G.
Format: 
Books
Publication Date 
2008
Excerpt: 
. Distribution -- VI. Conclusion -- 4. Promotion: Advertising, Retailing, and Customers -- I. Introduction -- II
Available: Copies:
3. 
Cover image for Persuasive messages : The Process of Influence
by 
Benoit, William L.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Theory of reasoned action -- Critical consumers of persuasive messages -- Persuasion in advertising
Available: Copies:
4. 
Cover image for Political science research methods
by 
Johnson, Janet Buttolph, 1950-
Format: 
Books
Publication Date 
2008
Excerpt: 
Political science research methods / Johnson, Janet Buttolph, 1950-
Available: Copies:
5. 
Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2007
Excerpt: 
that cost a fraction of your big-budget advertising campaign. Rather than bombard them with advertising
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6. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
2007
Excerpt: 
Style, and Business Systems -- The Political Environment: A Critical Concern -- The International Legal
Available: Copies:
7. 
Cover image for Persuasion : psychological insights and perspectives
by 
Brock, Timothy C., 1935-
Format: 
Books
Publication Date 
2005
Excerpt: 
prejudice, persuasiveness of narratives, mass media and political persuasion, small groups, and advertising.".
Available: Copies:
8. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
-- Integrated marketing communications and international advertising -- Personal selling and sales management
Available: Copies:
9. 
Cover image for The visionary package : using packaging to build effective brands
by 
Meyers, Herbert M.
Format: 
Books
Publication Date 
2005
Excerpt: 
designer at the strategy table -- 17. Packaging politics : The political change ; Political collaboration
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10. 
Cover image for Controversies in contemporary advertising
by 
Sheehan, Kim Bartel.
Format: 
Books
Publication Date 
2004
Excerpt: 
Controversies in contemporary advertising / Sheehan, Kim Bartel.
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11. 
Cover image for Public relations : contemporary issues and techniques
by 
Baines, Paul, 1973-
Format: 
Books
Publication Date 
2004
Excerpt: 
relations in political context -- Interview sketch 5: the role of lobbying -- Appendix 1: IPR Code of
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