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1. 
Cover image for Handbook of customer satisfaction and loyalty measurement
Handbook of customer satisfaction and loyalty measurement
by 
Hill, Nigel, 1952-
Format: 
Books
Publication Date 
2006
Excerpt: 
Handbook of customer satisfaction and loyalty measurement / Hill, Nigel, 1952-
Available: Copies:
2. 
Cover image for Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as a case study
Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as a case study
Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as a case study
by 
Rifkind, Daniel.
Format: 
Manuscript
Publication Date 
2007
Excerpt: 
Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as
Available: Copies:
3. 
Cover image for Researching customer satisfaction & loyalty : how to find out what people really think
Researching customer satisfaction & loyalty : how to find out what people really think
Researching customer satisfaction & loyalty : how to find out what people really think
by 
Szwarc, Paul.
Format: 
Books
Publication Date 
2005
Excerpt: 
Researching customer satisfaction & loyalty : how to find out what people really think / Szwarc
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4. 
Cover image for Who stole my customer?? : winning strategies for creating and sustaining customer loyalty
Who stole my customer?? : winning strategies for creating and sustaining customer loyalty
by 
Thompson, Harvey.
Format: 
Books
Publication Date 
2004
Excerpt: 
Who stole my customer?? : winning strategies for creating and sustaining customer loyalty /
Available: Copies:
5. 
Cover image for Think pink! : a critical analysis of brand strategies that endeavour to the leverage brand loyalty from gay niche market
Think pink! : a critical analysis of brand strategies that endeavour to the leverage brand loyalty from gay niche market
Think pink! : a critical analysis of brand strategies that endeavour to the leverage brand loyalty from gay niche market
by 
Meadon, Darius.
Format: 
Manuscript
Publication Date 
2008
Excerpt: 
Think pink! : a critical analysis of brand strategies that endeavour to the leverage brand loyalty
Available: Copies:
7. 
Cover image for Predicting market success : new ways to measure customer loyalty and engage customers with your brand
Predicting market success : new ways to measure customer loyalty and engage customers with your brand
by 
Passikoff, Robert, 1948-
Format: 
Books
Publication Date 
2006
Excerpt: 
Predicting market success : new ways to measure customer loyalty and engage customers with your
Available: Copies:
8. 
Cover image for The relationship between loyalty programmes and the customer perception of the brand
The relationship between loyalty programmes and the customer perception of the brand
The relationship between loyalty programmes and the customer perception of the brand
by 
Vaglietti, Daniela.
Format: 
Manuscript
Publication Date 
2006
Excerpt: 
The relationship between loyalty programmes and the customer perception of the brand / Vaglietti
Available: Copies:
9. 
Cover image for Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyalty
Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyalty
by 
Van Hooser, Phillip, 1957-
Table of contents only http://www.loc.gov/catdir/toc/ecip0512/2005013737.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0622/2005013737-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005013737-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyalty / Van Hooser
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10. 
Cover image for The loyalty advantage : essential steps to energize your company, your customers, your brand
The loyalty advantage : essential steps to energize your company, your customers, your brand
by 
Durkin, Dianne M., 1947-
Table of contents http://www.loc.gov/catdir/toc/ecip055/2004030979.html
Format: 
Books
Publication Date 
2005
Excerpt: 
The loyalty advantage : essential steps to energize your company, your customers, your brand /
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11. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip.
Table of contents Kostenfrei
E-book - Full text Myilibrary. You can only view this e-book online and not download it
Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html
Format: 
Books
Publication Date 
2009
Excerpt: 
customers -- Creating customer value, satisfation, and loyalty -- Analyzing consumer & business markets
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12. 
Cover image for Perspectives on branding
Perspectives on branding
by 
Miletsky, Jason I.
Format: 
Books
Publication Date 
2009
Excerpt: 
brand building's really all about and the methods needed to generate consumer loyalty. Each approaches
Available: Copies:
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Independent Institute of Education. Vega School of Brand Leadership.
(3)
Kotler, Philip.
(3)
Atkin, Douglas.
(2)
Dutta, Soumitra.
(2)
Fraser, Matthew, 1958-
(2)
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Branding (Marketing)
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(5)
Marketing -- Management.
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