Search Results for Creativity in advertising.

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5 Results Found

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The connection between creativity and effectiveness in television advertising

Lombard, Leanne.

Format:

Manuscript

Publication Date

2005

Excerpt:

The connection between creativity and effectiveness in television advertising / Lombard, Leanne.

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Determining if creativity can be taught and if so are we able to sustain the invention of new ideas?

Matthews, Rachel Beth.

Format:

Computer file

Publication Date

2011

Excerpt:

Creativity in advertising.

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Managing media work

Deuze, Mark.

Format:

Books

Publication Date

2011

Excerpt:

consultants : "creativity" and organizational change in advertising -- Advertising management and professional

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The idea writers : copywriting in a new media and marketing era

Iezzi, Teressa.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-d.html

Format:

Books

Publication Date

2010

Excerpt:

The idea writers : copywriting in a new media and marketing era / Iezzi, Teressa.

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Visual creativity : inspirational ideas for advertising, animation and digital design

Pricken, Mario.

Format:

Books

Publication Date

2004

Excerpt:

Visual creativity : inspirational ideas for advertising, animation and digital design / Pricken

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