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1.

Cover image for Advertising theory

Advertising theory

by

Rodgers, Shelly.

Format:

Books

Publication Date

2012

Excerpt:

Advertising theory / Rodgers, Shelly.

Available: Copies:

2.

Cover image for Creative advertising

Creative advertising

Creative advertising

by

Pricken, Mario

Format:

Books

Publication Date

2004

Excerpt:

Creative advertising Pricken, Mario

Available: Copies:

3.

Cover image for Contemporary advertising

Contemporary advertising

by

Arens, William F.

Format:

Books

Publication Date

2009

Excerpt:

Contemporary advertising / Arens, William F.

Available: Copies:

4.

Cover image for Contemporary advertising

Contemporary advertising

by

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html

Format:

Books

Publication Date

2008

Excerpt:

Contemporary advertising / Arens, William F.

Available: Copies:

5.

Cover image for Contemporary advertising

Contemporary advertising

Contemporary advertising

by

Arens, William F.

Format:

Books

Publication Date

2006

Excerpt:

Contemporary advertising Arens, William F.

Available: Copies:

6.

Cover image for Contemporary advertising

Contemporary advertising

by

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0623/2005041457-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0623/2005041457-d.html

Format:

Books

Publication Date

2006

Excerpt:

Contemporary advertising / Arens, William F.

Available: Copies:

7.

Cover image for Contemporary advertising

Contemporary advertising

Contemporary advertising

by

Arens, William F.

Format:

Books

Publication Date

2004

Excerpt:

Contemporary advertising Arens, William F.

Available: Copies:

8.

Cover image for Effective advertising

Effective advertising

Effective advertising

by

Tellis, Gerald J.

Format:

Books

Publication Date

2004

Excerpt:

Effective advertising Tellis, Gerald J.

Available: Copies:

9.

Cover image for Contemporary advertising

Contemporary advertising

by

Arens, William F.

Format:

Books

Publication Date

2004

Excerpt:

Contemporary advertising / Arens, William F.

Available: Copies:

10.

Cover image for Advertising now.print

Advertising now.print

by

Wiedemann, Julius.

Inhaltsverzeichnis
Inhaltsverzeichnis

Format:

Books

Publication Date

2006

Excerpt:

Advertising now.print / Wiedemann, Julius.

Available: Copies:

11.

Cover image for The advertising handbook

The advertising handbook

by

Powell, Helen.

Format:

Books

Publication Date

2009

Excerpt:

Brierley, Sean, 1966-. Advertising handbook.

Available: Copies:

12.

Cover image for Advertising : principles & practice

Advertising : principles & practice

by

Wells, William, 1926-

Format:

Books

Publication Date

2006

Excerpt:

Advertising : principles & practice / Wells, William, 1926-

Available: Copies:

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Publication Date: 2004-2014

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Author

Independent Institute of Education. Vega School of Brand Leadership.

(15)

Affinity Advertising and Publishing.

(10)

Arens, William F.

(8)

Independent Institute of Education. Design School Southern Africa.

(8)

Belch, George E. (George Edward), 1951-

(7)

(7)

Kotler, Philip.

(6)

(5)

Belch, Michael A.

(5)

Clow, Kenneth E.

(5)

Shimp, Terence A.

(5)

Lindström, Martin, 1970-

(4)

Roberts, Kevin, 1949-

(4)

(3)

Arens, Christian.

(3)

(3)

Drewniany, Bonnie L.

(3)

(3)

(3)

Heath, Joseph, 1967-

(3)

Heimann, Jim, 1948-

(3)

(3)

McDonald, Malcolm.

(3)

(3)

Pricken, Mario.

(3)

Semenik, Richard J.

(3)

Smith, Ronald D., 1948-

(3)

(3)

Wheeler, Alina.

(3)

Advertising Media Association of South Africa.

(2)

Allen, Chris T.

(2)

Andrews, J. Craig.

(2)

Armstrong, Gary (Gary M.)

(2)

Art Directors Club (New York, N.Y.)

(2)

Barfoot, Caroline.

(2)

Barry, Pete (Pete S.)

(2)

Berger, Arthur Asa, 1933-

(2)

Bhargava, Rohit.

(2)

Botha, J. A. R. (Johan Abraham Reinart), 1953-

(2)

(2)

Bowen, John (John T.), 1948-

(2)

Branston, Gill.

(2)

Burtenshaw, Ken.

(2)

Cateora, Philip R.

(2)

Christians, Clifford G.

(2)

Cravens, David W.

(2)

Cullen, Kristin.

(2)

Daniel, Aurelie, translator.

(2)

Du Plessis, Erik.

(2)

Dubau, Jürgen, translator.

(2)

(2)

(2)

Duncan, Tom (Thomas R.)

(2)

Fearn-Banks, Kathleen.

(2)

Felton, George, 1947-

(2)

Geldenhuys, P. (Pieter)

(2)

Goddard, Simon.

(2)

Graham, John L.

(2)

(2)

Hackley, Christopher E.

(2)

Hansen, Anders, 1957-

(2)

Haynes, Jim, 1937-

(2)

(2)

Horberry, Roger.

(2)

(2)

Hutt, Michael D.

(2)

International Advertising Festival Limited.

(2)

Jarvis, Jeff, 1954-

(2)

Jewler, A. Jerome.

(2)

(2)

Keller, Kevin Lane, 1956-

(2)

Koekemoer, Ludi.

(2)

Lamb, Charles W.

(2)

Levinson, Jay Conrad.

(2)

Mahajan, Vijay, 1948-

(2)

(2)

Makens, James C.

(2)

Marsh, Charles, 1955-

(2)

McAdams, Katherine C.

(2)

Millward Brown (Firm)

(2)

Mooij, Marieke K. de, 1943-

(2)

(2)

(2)

Nieuwenhuizen, C. (Cecile)

(2)

Parente, Donald.

(2)

(2)

Potter, W. James.

(2)

(2)

Pritchard, Annette.

(2)

Quirk eMarketing (Firm)

(2)

Rivkin, Steve, 1947-

(2)

Russell, Peter, editor.

(2)

Sadler, Eamonn.

(2)

Schaeffler, Jimmy.

(2)

Scott, David Meerman.

(2)

Short, Bonnie Poovey.

(2)

Slingerland, Senta, editor.

(2)

Smith, P. R. (Paul Russell), 1957-

(2)

Speh, Thomas W.

(2)

(2)

Stokes, Rob (eMarketing specialist)

(2)

Van Nieuwenhuizen, P. J. J.

(2)

Weigold, Michael F., 1958-

(2)

Young, Antony, 1964-

(2)

Acuff, Dan S., 1942-

(1)

Adam and Charles Black (Firm)

(1)

(1)

Adie, Lauren Amy.

(1)

Aitchison, Jim.

(1)

Alexander, Janet E.

(1)

Alozie, Emmanuel C.

(1)

Alter, Gidon Hillel.

(1)

Altstiel, Tom. Advertising strategy.

(1)

Anderson, Chris, 1961-

(1)

(1)

Angelopulo, G. C. (George Charles), 1956-

(1)

Angelopulo, G. C. (George Charles), 1956- editor.

(1)

(1)

Applied Econometrics Association.

(1)

Argenti, Paul A.

(1)

Armstrong, Gary.

(1)

Armstrong, John A.

(1)

Armstrong, Jon Scott, 1937-

(1)

Arnett, Jeffrey Jensen.

(1)

Art & Industry Biennial Trust.

(1)

Badillo, Patrick-Yves editor.

(1)

Badillo, Patrick-Yves.

(1)

Baines, Paul, 1973-

(1)

(1)

Banasiewicz, Andrew D.

(1)

(1)

(1)

Baptiste, Annie.

(1)

Barker, Rachel, 1958-

(1)

Barker, Rachel, 1958- editor.

(1)

Barnett, Donald.

(1)

Baskerville, David.

(1)

Baskerville, Tim.

(1)

Belasen, Alan T., 1951-

(1)

Belch, George E. (George Edward), 1951-. Advertising and promotion.

(1)

Belk, Russell W.

(1)

Bellman, Steven.

(1)

(1)

Bendinger, Bruce.

(1)

(1)

Bennett, Audrey.

(1)

Benoit, Pamela J., 1954-

(1)

Benoit, William L.

(1)

Benson, Rodney.

(1)

Benyahia, Sarah Casey.

(1)

Berman, Margo, 1947-

(1)

Bertwistle , Gary.

(1)

Biagi, Shirley.

(1)

Bickle, Marianne C.

(1)

Blackwell, Lewis, 1958- author.

(1)

Blakeman, Robyn, 1958-

(1)

(1)

Bond, Tim, 1949-

(1)

Bonk, Kathy, 1953-

(1)

Bonk, Kathy, 1953- Jossey-Bass guide to strategic communications for nonprofits.

(1)

Bonus, Michael.

(1)

Books24x7, Inc.

(1)

Boone, Louis E.

(1)

(1)

(1)

(1)

Bradley, Nigel, 1958-

(1)

Bradley, Nigel, 1958- author.

(1)

Brands and Branding, South Africa.

(1)

Brassington, Frances.

(1)

Brenkert, George G.

(1)

Brierley, Sean, 1966-. Advertising handbook.

(1)

(1)

Brock, Timothy C., 1935-

(1)

(1)

Brown, Richard, 1971-

(1)

Bullmore, J. J. D.

(1)

Burgoyne, Patrick, author.

(1)

Burnett, John, 1944-

(1)

(1)

Burtenshaw, Ken

(1)

(1)

Butterick, Keith.

(1)

Cakim, Idil Miriam, 1974-

(1)

(1)

(1)

Calvert, Sheena.

(1)

Campbell, Jane.

(1)

Carilli, Theresa.

(1)

Carpenter, Gregory S.

(1)

Carver, James R.

(1)

(1)

Cateora, Philip R., author.

(1)

(1)

(1)

Cavender, Nancy.

(1)

Center, Allen H.

(1)

Chaffey, Dave, 1963-

(1)

Challenger, Don, 1951-

(1)

Chandler, Daniel.

(1)

Format

(527)

(38)

Electronic Resources

(13)

(7)

(2)

(2)

Item Category 1

Material Type

Language

(571)

(4)

(4)

(2)

(1)

(1)

(1)

(1)

Library

Shelf Location

Publication Date

Subject

(95)

(60)

Branding (Marketing)

(38)

Communication in marketing.

(34)

Internet marketing.

(26)

Brand name products.

(22)

Marketing -- Management.

(20)

Sales promotion.

(20)

Advertising -- Brand name products.

(19)

(19)

(19)

Advertising copy.

(18)

Internet advertising.

(14)

Advertising -- South Africa.

(13)

Brand name products -- South Africa.

(13)

Public relations.

(12)

Advertising campaigns.

(11)

Advertising -- Psychological aspects.

(10)

Branding (Marketing) -- South Africa.

(10)

Consumer behavior.

(10)

Advertising media planning.

(9)

Marketing -- South Africa.

(9)

Commercial art.

(8)

Corporations -- South Africa.

(8)

Electronic commerce.

(8)

Marketing research.

(8)

Mass media -- South Africa.

(8)

(8)

Tourism -- Marketing.

(8)

Advertising -- Social aspects.

(7)

(7)

(7)

Advertising -- Research.

(6)

Advertising layout and typography.

(6)

Entrepreneurship.

(6)

(6)

Mass media -- Moral and ethical aspects.

(6)

Strategic planning.

(6)

(6)

Advertising -- Awards -- South Africa.

(5)

Brand name products -- Management.

(5)

Consumers' preferences -- South Africa.

(5)

(5)

Marketing -- Social aspects.

(5)

Mass media and business.

(5)

Public relations -- Authorship.

(5)

(5)

(5)

Small business -- Management.

(5)

(5)

Trademarks -- South Africa.

(5)

Word-of-mouth advertising.

(5)

(4)

Advertising -- Australia -- Periodicals.

(4)

Advertising -- Tourism.

(4)

Advertising -- United States -- History -- 20th century.

(4)

Brand name products -- Marketing -- Management.

(4)

Commercial art -- Technique.

(4)

Communication in management.

(4)

Communication, International.

(4)

Consumers -- Attitudes.

(4)

Consumers -- Psychology.

(4)

Consumers' preferences.

(4)

Creative ability in business.

(4)

Customer relations.

(4)

Direct marketing.

(4)

Export marketing.

(4)

Graphic design (Typography)

(4)

(4)

Hospitality industry -- Marketing.

(4)

Marketing -- Australia -- Periodicals.

(4)

Marketing channels.

(4)

Mobile commerce.

(4)

New business enterprises -- Management.

(4)

Product management.

(4)

(4)

Senses and sensation.

(4)

Trademarks -- Design.

(4)

Women in mass media.

(4)

Advertising -- Case studies.

(3)

Advertising -- Handbooks, manuals, etc.

(3)

Advertising -- Management.

(3)

Advertising copy -- Handbooks, manuals, etc.

(3)

Aufsatzsammlung.

(3)

Branding (Marketing) -- Awards -- South Africa.

(3)

Business ethics.

(3)

Business names.

(3)

Business writing.

(3)

Child consumers -- United States.

(3)

Child consumers.

(3)

Communication in politics -- United States.

(3)

Communication in politics.

(3)

Consumption (Economics) -- Social aspects.

(3)

Counterculture.

(3)

English language -- Business English -- Problems, exercises, etc.

(3)

Graphic arts -- Technique.

(3)

Intercultural communication.

(3)

International business enterprises.

(3)

(3)

Market segmentation.

(3)

Marketing -- Psychological aspects.

(3)

Marknadsföring.

(3)

Marktforschung.

(3)

Mass media -- Australia -- Periodicals.

(3)

(3)

Nonfiction films.

(3)

Political campaigns -- United States.

(3)

Small business marketing.

(3)

Success in business.

(3)

Technological innovations.

(3)

Television advertising.

(3)

Tourisme -- Marketing.

(3)

(3)

Video recordings for the hearing impaired.

(3)

Viral marketing.

(3)

Web sites -- Design.

(3)

Advertising -- Audio-visual equipment.

(2)

Advertising -- Brand name products -- South Africa.

(2)

Advertising -- Cross-cultural studies.

(2)

Advertising -- History.

(2)

Advertising -- Periodicals.

(2)

Advertising -- Vocational guidance.

(2)

Advertising and children -- United States.

(2)

Advertising and children.

(2)

Advertising campaigns -- Awards -- Europe.

(2)

Advertising campaigns -- Case studies.

(2)

Advertising media planning -- South Africa.

(2)

Advertising photography.

(2)

Advertising, Newspaper -- Awards -- South Africa.

(2)

Application software -- Development.

(2)

(2)

Authenticity (Philosophy)

(2)

BUSINESS & ECONOMICS -- Advertising & Promotion.

(2)

Brand name products -- Forecasting.

(2)

Business communication.

(2)

Business report writing -- Problems, exercises, etc.

(2)

Business writing -- Problems, exercises, etc.

(2)

Cannes Lions (Firm)

(2)

(2)

Commercial art -- Awards -- Europe.

(2)

Commercial art -- History -- 20th century.

(2)

Commercial art -- History -- 21st century.

(2)

Commercial art -- United States -- Periodicals.

(2)

Communication -- International cooperation.

(2)

Communication in marketing -- South Africa.

(2)

Communication in organizations.

(2)

(2)

Consumer behavior -- Cross-cultural studies.

(2)

Consumer behavior -- South Africa.

(2)

(2)

Corporate culture.

(2)

Corporate image.

(2)

(2)

Crisis management -- Case studies.

(2)

Customer relations -- Management.

(2)

Decision making -- Psychological aspects.

(2)

(2)

Digital signage.

(2)

Electronic books.

(2)

Electronic commerce -- Management.

(2)

Empresas internacionales.

(2)

Export marketing -- Social aspects.

(2)

(2)

Gebrauchsgraphik.

(2)

(2)

Grafische vormgeving.

(2)

(2)

HerdBuoys (Firm)

(2)

Human information processing -- Research.

(2)

Industrial marketing -- Management -- Case studies.

(2)

Influence (Psychology)

(2)

Information technology -- Management.

(2)

Institutional advertising.

(2)

Interactive marketing.

(2)

Internet marketing -- South Africa.

(2)

(2)

(2)

(2)

(2)

(2)

(2)

Marketing -- Decision making.

(2)

Marketing -- Evaluation.

(2)

Marketing -- Management -- Case studies.

(2)

Marketing -- Moral and ethical aspects.

(2)

Marketing -- Planning.

(2)

Marketing -- Political aspects.

(2)

Marketing -- South Africa -- Management.

(2)

Marketing research -- Methodology.

(2)

Mass media -- Authorship.

(2)

Mass media -- Dictionaries.

(2)

Mass media -- Economic aspects.

(2)

Mass media -- Political aspects.

(2)

Mass media -- United States.

(2)

Mass media and business -- South Africa.

(2)

Mass media and children -- United States.

(2)

(2)

Media & communication studies (Australia)

(2)

Media literacy.

(2)

Men in mass media.

(2)

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