Integrated marketing communication

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Title:

Integrated marketing communication

Author:

Bothma, Neels.

ISBN:

9781869285685

Edition:

2nd ed.

Publication Information:

Claremont, South Africa : New Africa Books, 2005.

Physical Description:

viii, 425 pages : illustrations ; 25 cm.

Series:

New Africa Marketing series

New Africa marketing series.

Contents:

Introduction -- Advertising -- Media planning -- Personal selling -- Sales promotion -- Public relations, publicity and sponsorship -- Direct marketing -- E-communication.

Subject Term:

Communication in marketing.

Communication in marketing. (OCoLC)fst00870196

Kommunikation.

Marketing.

Added Author:

Bothma, Neels.

Copies:

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025411543	658.802 D936.I 2005	1	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025430238	658.802 D936.I 2005	2	Searching... Unknown
Searching... 1:VCCT	1:GEN-BOOK	000026877	658.802 INT	1	Searching... Unknown
Searching... 1:VCCT	1:GEN-BOOK	000025953	658.802 INT	2	Searching... Unknown
Searching... 1:VCCT	1:GEN-BOOK	000004496	658.802 INT	3	Searching... Unknown
Searching... 1:VCDBN	1:GEN-BOOK	000022671	658.802 DUP	1	Searching... Unknown
Searching... 1:VCDBN	1:GEN-BOOK	000021852	658.802 DUP	2	Searching... Unknown

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