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000IIE
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1. 
Cover image for Advertising strategy : creative tactics from the outside/in
by 
Altstiel, Tom.
Format: 
Books
Publication Date 
2006
Excerpt: 
for writers -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Out-of-home -- Direct mail
Available: Copies:
3. 
Cover image for Contemporary editing
by 
Friend, Cecilia, 1948-
Format: 
Books
Publication Date 
2005
Excerpt: 
newsroom -- The News is in the Details -- Skills for Today's Copy Editor -- Organization: the Shape of the
Available: Copies:
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