The cult of the luxury brand : inside Asia's love affair with luxury

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Title:

The cult of the luxury brand : inside Asia's love affair with luxury

Author:

Chadha, Radha.

ISBN:

9781904838050

Personal Author:

Chadha, Radha.

Publication Information:

London ; Boston : Nicholas Brealey International, 2006.

Physical Description:

314 p. : ill., graphs, ports.

General Note:

Includes index.

Contents:

Introduction : wear your success -- 1. A love affair with luxe -- 2. Finding meaning in an LV bag -- 3. Japan : an insatiable Yen -- 4. Hong Kong and Taiwan : Yin and Yang -- 5. China : from Mao suits to Armani -- 6. South Korea : indebted to luxury -- 7. Single-season sisters : Singapore, Malaysia, Thailand, Indonesia, and the Philippines -- 8. India : the next China? -- 9. How the cult is created -- 10. Advent of the genuine fakes -- 11. The future of luxury.

Subject Term:

Brand name products -- Social aspects -- Asia.

Luxuries -- Social aspects.

Brand name products -- Asia -- Marketing.

Social status -- Asia.

Social classes -- Asia.

Added Author:

Husband, Paul.

Electronic Access:

Table of contents only http://www.loc.gov/catdir/toc/ecip0613/2006015486.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168020389413	306.34 C454C 2006	1	Searching... Unknown

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Summary

With Hong Kong boasting more Gucci and Hermäs stores than New York or Paris, and 94% of young women in Tokyo owners of a Louis Vuitton bag, the Asian consumer is a new target for brand-creation. TheCult of the Luxury Brand illuminates the mysterious inner workings of Asia's love affair with luxury for business professionals and intrigued consumers alike.