The marketing gurus : lessons from the best marketing books of all times

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Title:

Author:

Murray, Chris.

ISBN:

9781591841050

Personal Author:

Murray, Chris.

Publication Information:

New York : Portfolio, 2006.

Physical Description:

p. cm.

General Note:

Includes index.

Subject Term:

Marketing.

Marketing -- Abstracts.

Added Uniform Title:

Soundview executive book summaries.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168020372856	658.8 M981M 2006	1	Searching... Unknown

Insightful summaries from 17 classic marketing books. Since 1978 Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. It has won acclaim and popularity for its services to business. For the first time ever, Soundview is bringing together summaries of 17 essential marketing classics in a single volume. Includes information from: The Tipping Point, Purple Cow, The Anatomy of Buzz, Positioning, Crossing the Chasm, The Popcorn Report, Kotler on Marketing and Relationship Marketing.

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