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1.

Value creation : the power of brand equity

by

Neal, William D. (William Douglas), 1943-

Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2007050294.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html

Format:

Books

Publication Date

2008

Excerpt:

Productos de marca registrada (Mercadotecnia) -- Administración.

Available: Copies:

2.

Cover image for The marketing of sport

The marketing of sport

by

Beech, John G., 1947-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006020025.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016282448&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

Deportes -- Mercadotecnia.

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3.

Cover image for A designer's research manual : succeed in design by knowing your clients and what they really need

A designer's research manual : succeed in design by knowing your clients and what they really need

by

Visocky O'Grady, Jennifer.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=571474

Format:

Books

Publication Date

2006

Excerpt:

Arte comercial -- Estados Unidos -- Mercadotecnia.

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4.

Cover image for Strategic marketing

Strategic marketing

by

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html

Format:

Books

Publication Date

2006

Excerpt:

Mercadotecnia.

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