Search Results for Advertising campaigns.

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Advertising next : 150 winning campaigns for the new communications age

Himpe, Tom.

Format:

Books

Publication Date

2009

Excerpt:

Advertising next : 150 winning campaigns for the new communications age / Himpe, Tom.

Available: Copies:

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

Barry, Pete (Pete S.)

Format:

Books

Publication Date

2008

Excerpt:

Advertising campaigns.

Available: Copies:

Creative advertising : ideas and techniques from the world's best campaigns

Pricken, Mario.

Format:

Books

Publication Date

2008

Excerpt:

Creative advertising : ideas and techniques from the world's best campaigns / Pricken, Mario.

Available: Copies:

Art & copy

Pray, Doug, director.

Format:

Video disc

Publication Date

2010 2009

Excerpt:

Advertising personnel -- United States -- Biography.

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Presidential campaign communication : the quest for the White House

Smith, Craig Allen, 1949 February 4-

Format:

Books

Publication Date

2010

Excerpt:

Presidential campaign communication : the quest for the White House / Smith, Craig Allen, 1949

Available: Copies:

Environment, media and communication

Hansen, Anders, 1957-

Format:

Books

Publication Date

2010

Excerpt:

environmental issues or campaigns. The book finishes with an examination of the key approaches and models used

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Ads to icons : how advertising succeeds in a multimedia age

Springer, Paul.

Format:

Books

Publication Date

2009

Excerpt:

Advertising campaigns -- Case studies.

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The king of Madison Avenue : David Ogilvy and the making of modern advertising

Roman, Kenneth.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0828/2008040118.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-d.html

Format:

Books

Publication Date

2009

Excerpt:

The king of Madison Avenue : David Ogilvy and the making of modern advertising / Roman, Kenneth.

Available: Copies:

Advertising and the mind of the consumer : what works, what doesn't, and why.

Sutherland, Max.

Format:

Books

Publication Date

2008

Excerpt:

Advertising and the mind of the consumer : what works, what doesn't, and why. Sutherland, Max.

Available: Copies:

10.

Persuasive messages : The Process of Influence

Benoit, William L.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0802/2007028074-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0802/2007028074-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0802/2007028074-t.html

Format:

Books

Publication Date

2008

Excerpt:

-- Theory of reasoned action -- Critical consumers of persuasive messages -- Persuasion in advertising

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11.

All you need is a good idea! : how to create marketing messages that actually get results

Heyman, Jay H., 1939-

Publisher description http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html

Format:

Books

Publication Date

2008

Excerpt:

Advertising.

Available: Copies:

12.

A history of advertising

Pincas, Stepháne.

Format:

Books

Publication Date

2008

Excerpt:

Advertising campaigns -- History.

Available: Copies:

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