Encyclopedia of major marketing campaigns. volume 2

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Encyclopedia of major marketing campaigns. volume 2

Title:

Encyclopedia of major marketing campaigns. volume 2

Author:

Riggs, Thomas, 1963-

ISBN:

9780787673567

Publication Information:

Detroit, Mich. : Thomson / Gale : ill., 2007.

Physical Description:

xxii, 1947 p. : ill. ; 29 cm.

General Note:

"EMMC, Volume 2 perfectly complements the first volume of Encyclopedia of major marketing campaigns, published in 1999". -- p. [2].

Subject Term:

Advertising campaigns -- United States -- History -- 20th century -- Encyclopedias.

Advertising campaigns -- United States -- History -- 21st century -- Encyclopedias.

Business enterprises -- United States -- History -- 20th century -- Encyclopedias.

Business enterprises -- United States -- History -- 21st century -- Encyclopedias.

Marketing -- United States -- Encyclopedias.

Added Author:

Riggs, Thomas, 1963-

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025494564	659.10973 E56 2007	1	Searching... Unknown

Bound With These Titles

On Order

Summary

Summary

This reference looks at 500 major marketing and advertising campaigns of the 20th century from a historical perspective and several related initiatives of earlier years that developed the basis for present day advertising.

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