Exploring electronic media : chronicles and challenges

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Title:

Exploring electronic media : chronicles and challenges

Author:

Orlik, Peter B.

ISBN:

9781405150545

9781405150552

Publication Information:

Malden, MA : Blackwell Pub., 2007.

Physical Description:

273 p. : ill. ; 23 cm.

General Note:

Formerly CIP.

Contents:

1. Bringing electronic media into focus / Peter B. Orlik -- 2. Technological chronicles / Steven D. Anderson -- 3. Content chronicles / Peter B. Orlik -- 4. Regulatory chronicles / Louis A. Day -- 5. Business chronicles / W. Lawrence Patrick -- 6. Technological challenges / Steven D. Anderson -- 7. Content challenges / Peter B. Orlik -- 8. Regulatory challenges / Louis A. Day -- 9. Business challenges / W. Lawrence Partick.

Subject Term:

Mass media -- Technological innovations -- History.

Added Author:

Orlik, Peter B.

Electronic Access:

Table of contents only http://www.loc.gov/catdir/toc/ecip0619/2006027958.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0802/2006027958-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0802/2006027958-d.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIEMSA	General Books	33168023679315	302.231 O71E 2007	1	Searching... Unknown

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Summary

Exploring Electronic Media: Chronicles and Challenges is a concise and insightful textbook covering the dynamics of contemporary electronic media. Rapidly evolving technologies have expanded this field exponentially, creating a wealth of information that is often hard to put into perspective. Taking an approach that balances media history with contemporary analysis, Exploring Electronic Media is as practically useful as it is instructionally informative.
Written by leading authors who collectively bring a wealth of not only teaching, but also multifaceted industry experience to the subject Covers the historical influences and contemporary issues in programming, technology, regulation and the business of media Features chapter reviews and discussion questions, as well as an introductory chapter that orients the reader to the broad electronic media landscape Explores the fundamentals for understanding human communication as an underpinning to the study of media communication systems Considers the future and great potential in this ever-changing field.