Never mind the sizzle ... where's the sausage? : branding based on substance not spin

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Title:

Author:

Taylor, David, 1964-

ISBN:

9781841127699

Personal Author:

Taylor, David, 1964-

Publication Information:

Chichester, U.K. : Wiley, 2007.

Physical Description:

xv, 146 pages : illustrations ; 22 cm

General Note:

Includes index.

Subject Term:

Branding (Marketing)

Electronic Access:

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0808/2008614056-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0808/2008614056-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0808/2008614056-d.html

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VGBDX	1:GEN-BOOK	000007452	658.827 TAY	1	Searching... Unknown

Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !

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