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1. 
Cover image for Malcolm McDonald on marketing planning : understanding marketing plans and strategy
Malcolm McDonald on marketing planning : understanding marketing plans and strategy
Malcolm McDonald on marketing planning : understanding marketing plans and strategy
by 
McDonald, Malcolm.
Table of contents http://www.loc.gov/catdir/toc/fy0803/2007037090.html
Format: 
Books
Publication Date 
2008 2007 2002
Excerpt: 
Malcolm McDonald on marketing planning : understanding marketing plans and strategy / McDonald
Available: Copies:
2. 
Cover image for Marketing accountability : a new metrics model to measure marketing effectiveness
Marketing accountability : a new metrics model to measure marketing effectiveness
Marketing accountability : a new metrics model to measure marketing effectiveness
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2011 2009
Excerpt: 
McDonald, Malcolm.
Available: Copies:
3. 
Cover image for Marketing plans : how to prepare them, how to use them
Marketing plans : how to prepare them, how to use them
Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2007
Excerpt: 
Marketing plans : how to prepare them, how to use them / McDonald, Malcolm.
Available: Copies:
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