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1. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2009
Excerpt: 
Programs Chapter 7: Establishing Objectives and Budgeting for the Promotional Program Part 5: Developing
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2. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2007
Excerpt: 
. Objectives and budgeting for integrated marketing communications programs. 7. Establishing objectives and
Available: Copies:
3. 
Cover image for Performance budgeting : linking funding and results
Performance budgeting : linking funding and results
by 
Robinson, Marc, 1953-
Format: 
Books
Publication Date 
2007
Excerpt: 
Program budgeting.
Available: Copies:
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