economics of entrepreneurship. Written in a more accessible style, this book contains much that made this

used as the underlying economic model of the firm; each topic is then related to an element of the

groundbreaking new concept of the Megacommunity. This is a new form of collaborative network, a community of

liability. Discover how your firm's identity is related to - and different from - its organizational culture

declining performance? Value Creation: The Power of Brand Equity is a framework for success that empowers

strategy, access to material resources, and perceptions of a firm's legitimacy held by key external parties