Search Results for Campaign management.

Public relations

Gordon, Averill.

Format:

Books

Publication Date

2011

Excerpt:

business -- pt. C. The broader context -- Issues and crisis management -- Ethics, legalities, and corporate

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Political marketing

Baines, Paul R.

Format:

Books

Publication Date

2011

Excerpt:

Campaign management.

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The political marketing game

Lees-Marshment, Jennifer.

Format:

Books

Publication Date

2011

Excerpt:

Campaign management.

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Political public relations : principles and applications

Strömbäck, Jesper.

Format:

Books

Publication Date

2011

Excerpt:

Campaign management.

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Corporate communication : a guide to theory and practice

Cornelissen, Joep.

Format:

Books

Publication Date

2011

Excerpt:

Communication in management.

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Planning and managing public relations campaigns : a strategic approach

Gregory, Anne, 1953-

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-d.html

Format:

Books

Publication Date

2010

Excerpt:

Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953-

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Designing brand identity : an essential guide for the entire branding team

Wheeler, Alina.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2009

Excerpt:

Brand name products -- Marketing -- Management.

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It's not just PR : public relations in society

Coombs, W. Timothy.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0616/2006020245.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-d.html

Format:

Books

Publication Date

2007

Excerpt:

relations influences society -- Marketplace of ideas -- Issues management : a framework of effects on public

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