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Cover image for Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships
Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships
Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships
by 
Gillin, Paul.
Format: 
Books
Publication Date 
2011
Excerpt: 
B2B companies like IBM, Sun Microsystems and Cisco. There is also plentiful evidence that B2B
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2. 
Cover image for Building innovation capability in organizations : an international cross-case perspective
Building innovation capability in organizations : an international cross-case perspective
by 
Terziovski, Mile.́
Format: 
Books
Publication Date 
2007
Excerpt: 
capabilities at Caterpillar Underground Mining Pty Ltd -- Drivers of innovation capability at Sun Microsystems
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