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Segmenting the South African micro enterprise finance market for the purpose of entry by a commercial bank brand, using ABSA micro interprise finance as a primary study

Segmenting the South African micro enterprise finance market for the purpose of entry by a commercial bank brand, using ABSA micro interprise finance as a primary study

by

Johnson, Erica.

Format:

Manuscript

Publication Date

2008

Excerpt:

commercial bank brand, using ABSA micro interprise finance as a primary study / Johnson, Erica.

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2.

Cover image for Marketing success stories : South African case studies

Marketing success stories : South African case studies

by

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2008

Excerpt:

Africa and low cost airlines. New case studies on top business institutions like ABSA Bank, DMR Attorneys

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