Marketing research

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Title:

Marketing research

Author:

Hair, Joseph F.

ISBN:

9780073404707

9780071101073

Personal Author:

Hair, Joseph F.

Edition:

4th ed.

Publication Information:

New York : McGraw-Hill Higher Education ; London : McGraw-Hill [distributor], 2008.

Physical Description:

p. cm.

General Note:

Previous ed.: Boston, Mass.: McGraw-Hill/Irwin, 2006.

Subject Term:

Marketing research.

Added Author:

Bush, Robert P.

Ortinau, David J.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168023668789	658.83 H153M 2008	1	Searching... Unknown

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Summary

Summary

This book takes an application-oriented approach and provides a balance between primary and secondary information and the techniques and methods that underpin these two types of data.

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