Destination brands : managing place reputation

Corporate reputation : 12 steps to safeguarding and recovering reputation

The Department of Basic Education : could the implementation of a rebranding strategy improve its reputation by changing perceptions?

Rethinking reputation : how PR trumps marketing and advertising in the new media world

Reputation management : the key to successful public relations and corporate communication

This paper addresses the health of brand Zimbabwe by assessing the colonial heritage of the country, and how this ploticla forve has affected national identity, reputation and leadership structures

New strategies for reputation management : gaining control of issues, crises and corporate social responsibility

Crisis communication : practical public relations srategies for reputation management and company survival